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The Growth of E-Commerce 

Retail - U.S. 

U.S. e-commerce on the retail level continues to grow at a steady rate. The Census Bureau of the U. S. Department of Commerce reports that retail e-commerce sales (B-to-C) in the United States increased to $14,334 million ($14 billion) in the fourth quarter of 2002, up from $11,178 million in the fourth quarter of 2001, an increase of 28.2 percent, as shown in the table below. The increase of total retail e-commerce sales between the year of 2002 and that of 2001 is 26.8 percent. 

Compared to data for the third quarter of 2002, e-commerce sales for the fourth quarter of 2002 increased 29.6 percent and total sales 5.1 percent. 

E-commerce sales accounted for 1.65 percent of total sales in the fourth quarter of 2002, up from 1.34 percent in the third quarter of 2002. 

E-commerce sales are defined as sales of goods and services over the Internet, an extranet, Electronic Data Interchange (EDI), or other online systems. Payment may or may not be made online. This definition corresponds to business-to-consumer e-commerce. 

Period

Retail Sales E-commerce as percent of total sales Quarter-to-Quarter/Year-to-Year 
Percent Change in Sales
E-commerce Total

E-commerce

Total

1999, 4Q 5,481 784,278 0.70 (NA) 8.6
2000, 1Q 5,814 711,600 0.82 6.1 -9.3
2000, 2Q 6,345 771,691 0.82 9.2 8.4
2000, 3Q 7,266 765,536 0.95 14.5 -0.8
2000, 4Q 9,459 810,311 1.17 30.2 5.9
Year 2000 28,885 3,059,138 0.94 (NA) 7.7
2001, 1Q 8,256 724,224 1.14 -12.7 -10.6
2001, 2Q 8,246 805,245 1.02 -0.1 11.2
2001, 3Q 8,236 782,088 1.05 -0.1 -2.9
2001, 4Q 11,178 856,285 1.31 35.7 9.5
Year 2001 35,916 3,167,842 1.13 24.3 3.6
2002, 1Q 9,880 743,810 1.33 -11.6 -13.1
2002, 2Q 10,265 825,243 1.24 3.9 10.9
2002, 3Q 11,061 827,461 1.34 7.8 0.3
2002, 4Q 14,334 869,588 1.65 29.6 5.1
Year 2002 45,540 3,266,102 1.39 26.8 3.1

Source: United States Department of Commerce News, February 24, 2003.
Excludes food services.  

U.S. Retail Sales by type of channel in millions (e-commers) and billions (total sales) of U.S. dollars. 

NAICS
code
Description

2001

E-growth
2001
/2000
%
2000 E-com-
merce million
1999 E-com-
merce million

E-Com-
merce million

Total billion E/Total 
%
E-distr.
%
  Total Retail Trade 34,382 3,141 1.09 100.0 92.2 28,152 15,000
441 Motor vehicle and parts dealers 5,372 840 0.64 15.6 158.0 4,296 1,794
442 Furniture and home furnishings stores N/A 90 N/A N/A N/A N/A N/A
443 Electronics and appliance stores 601 85 0.71 1.7 123.7 506 246
444 Building materials, garden equipment and supplies stores 525 289 0.18 1.5 N/A 447 N/A
445 Food and beverage stores N/A 481 N/A N/A N/A N/A N/A
446 Health and personal care stores N/A 168 N/A N/A N/A N/A 38
447 Gasoline stations N/A 245 N/A N/A N/A N/A N/A
448 Clothing and clothing accessories stores 400 167 0.24 1.2 201.2 254 86
451 Sporting goods, hobby, book and music stores 505 79 0.64 1.5 59.9 400 262
452 General merchandise stores N/A 430 N/A N/A N/A N/A N/A
453 Miscellaneous store retailers 512 107 0.48 1.5 56.2 383 251
454 Nonstore retailers 25,865 161 16.11 75.2 83.4 21,428 11,768
454119   Electronic shopping and mail-order houses 25,680 109 23.51 74.7 82.3 21,209 11,719

Source: 2001 Annual Retail Trade Survey, plus revised data for 2000 and 1999. 

The largest channels using electronic commerce are nonstore retailers with 75.2 percent, electronic shopping and mail-order houses with 74.7 percent and motor vehicles and parts dealers with 15.6 percent of all e-commerce sales. 

Business-to-Business - U.S. 

The Census Bureau of the U. S. Department of Commerce has published the following data regarding shipments by manufacturers and wholesalers, giving indications of business-to-business (B-to-B) trade. The ratio of e-commerce sales to total sales is 14 times higher for sales by manufacturers and six times higher for merchant wholesale, than for retail sales. 

Within merchant wholesale trade, 88.3 percent of e-commerce were conducted via electronic data interface (EDI) networks. The ratio of EDI to e-commerce ranges between 71.8 to 100 percent for different industry groups. Heavy users of EDI are drugs and druggists' sundries with 31.1 percent and motor vehicles, parts and supplies with 21.2 percent (that is the group that started EDI) followed by professional and commercial equipment and supplies with 10.6 percent of all EDI sales. 

Value of shipments in billions of U.S. dollars in 2000 and 1999. 

NAICS
code
Description

2000

E-growth
2000/1999
%
1999
E-Com
-merce
Total E/Total 
%
E-distr.
%
E-Com
-merce
Total
  Manufacturing 777 4,218 18.4 100.0 6.5 730 4,032
311 Food products 55 434 12.6 7.1 19.8 46 426
312 Beverage and tobacco 43 112 38.3 5.5 22.0 35 107
325 Chemicals 53 452 11.7 6.8 7.4 43 420
333 Machinery 40 207 13.7 13.7 -16.5 48 277
334 Computers and electronic products 78 513 15.2 10.0 19.3 47 458
336 Transportation equipment 294 639 46.1 37.9 9.6 140 675
  Other manufactured products 214 1,861 11.5 19.0 20.2 178 1,779
                 
  Merchant wholesale 213 2,750 7.7 100.0 59.0 134 2,541
421 Durable goods 107 1,434 7.5 50.2 50.7 71 1,354
4211 Motor vehicles and parts 40 200 20.0 18.8 21.2 33 197
42143 Computers 18 165 11.0 8.5 12.5 16 161
  Other durable goods 49 1,069 4.6 23.0 113.0 23 995
422 Nondurable goods 105 1,316 8.0 49.3 66.7 63 1,187
4222 Drugs and sundries 66 167 3.2 31.0 40.4 47 146
  Other nondurable goods 39 1,150 3.4 18.3 143.8 16 1,041

Detailed information is available at www.census.gov/eos/www/ebusiness614.htm

B-to-C and B-to-B - Global, U.S., and Other Areas - Other Sources 

Many official entities and private research firms have estimated recent and future levels of e-commerce sales. The Organization for Economic Co-operation and Development (OECD) have compiled a table of the value of B2C e-commerce in some 21 countries in the year 2000 (or latest available year). 

Country Value in millions of US$ Percent of retail sales (%) Number of buyers ('000's) Number of buyers as a percentage of Internet users (%) Internet users as a percentage of working age population (%)
Australia

380

0.38

1,335

10

4

Austria 96 0.23 120 13 2.2
Belgium 82 0.16 90 11 3
Canada 774 0.26 811 12 4.0
Denmark 193 0.20 90 16 9
Finland 51 0.22 160 10 4.7
France 345 0.14 310 7 2
Germany 1,199 0.30 1,370 17 5
Greece N/A N/A 30 11 0.4
Ireland N/A N/A 40 13 1.6
Italy 194 0.09 360 7 1
Japan 7,644 0.26 N/A 20 6
Korea 1,008 1.0 2,140 15 7.7
Netherlands 182 0.34 320 12 5
Norway 61 0.26 100 19 11
Portugal N/A N/A 50 10 1
Spain N/A N/A 220 7 1
Portugal and Spain combined 70 0.06      
Sweden 232 0.68 260 10 4.6
Switzerland 127 0.29 130 12 2.7
United Kingdom 1,040 0.37 970 `8 5
United States 25,845 1.01 19,666 27 16

Source: "Business-to-Consumer E-Commerce Statistics", a presentation at an OECD workshop in Berlin, Germany, March 13-14, 2001.

Forrester Research, Inc., Cambridge, Massachusetts (www.forrester.com) estimates a global level of $6,900 billion in 2004, and Jupiter Communications predicts a level of U.S. business-to-business e-commerce of $6,300 in 2005.  The International Organisation for Economic Co-operation and Development (OECD, www.oecd.org), based in Paris, estimates global sales to reach $6,500 billion in 2002, a value so extreme that it is not included in the chart.

(B2B = business-to-business, and B2C = business-to-consumer)

The above chart shows the high values published by Forrester. It also shows low values published by the International Data Corporation (IDC), Farmingdale, Massachusetts, (www.idc.com), and by the U. S. Bureau of the Census. Each predicts doubling of sales each year in the future through 2003.

Forrester predicts e-commerce sales of about $1.5 trillion in Europe and the Asia-Pacific area in 2004 with some 93 percent being business-to-business.  

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